Insights
Insights
Practical writing on business intelligence, real estate data, CRM and advertising measurement.
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The metrics that matter for a commercial brokerage pipeline
Eight pipeline measures for a commercial brokerage, each defined precisely, with the formula, what counts, and the traps that make them misleading.
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Lease expiry visibility for landlords: building a renewal pipeline you can see a year ahead
Renewals are predictable, yet often handled late. Here is how landlords can turn lease dates into a renewal pipeline visible a year or more ahead.
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Measuring real estate advertising past the click: from inquiry to qualified opportunity
Clicks and form fills are easy to count and easy to misread. Here is how to follow advertising through to qualified opportunities, honestly.
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One version of the facts: why real estate firms argue about numbers, and how shared definitions end it
Most arguments about numbers in a brokerage are arguments about definitions. Here is how to write the definitions down and make every report use them.
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Why generic CRMs fail real estate teams, and what a property-centred data model looks like
Generic CRMs are built around a person and a deal. Real estate work turns on properties and requirements. Here is a data model that fits.
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Spreadsheets, listing feeds and inboxes: an honest audit of where your firm’s information lives
A practical self-audit for brokerages, developers and landlords to map where information actually lives, who owns it, and what to fix first.