Multiunit · Business intelligence and CRM
Business intelligence for real estate firms.
One clear view of your properties, clients, and deals.
Most firms run on listings in one system, clients in another, and the real picture in someone’s spreadsheet. We connect that information, agree on what the numbers mean, and build the CRM and reporting your team actually uses.
- Business intelligence
- Real estate CRM
- Shared definitions
- Lead generation
- Pipeline visibility
- Lease expiry tracking
- Inquiry-to-deal measurement
- Reporting your team uses
Why it matters
Scattered information, assembled.
- Listings feed
- CRM export
- Spreadsheet v12 (final)
- Shared inbox
- Ad platform report
- Accounting export
- Lease abstracts
- Agent notes
Most firms already have the data. It lives in a listings feed, a CRM export, a shared inbox and a spreadsheet only one person understands.
Each source counts things differently, so every meeting starts with an argument about whose number is right.
We connect the sources and agree on one set of definitions, piece by piece.
The result is one clear view of your properties, clients, and deals.
What we do
Two offers. One system.
Business intelligence is the foundation. The CRM and lead generation run on top of it, so every inquiry, relationship, and deal is counted the same way.
01 · Foundation
Business Intelligence
Connect your sources, define the metrics everyone uses, and see your business in reporting your team can trust. We handle data collection, shared definitions, analytical models, and views built for decisions.
02 · Application
CRM and Lead Generation
A real estate CRM built around contacts, organizations, properties, requirements, opportunities, and next actions. It is fed by lead generation campaigns measured from first inquiry to qualified opportunity.
- Inquiries
- CRM
- Shared definitions
- Reporting
Every stage uses the same definitions, so the numbers agree from the first inquiry to the final report.
Selected work
Built for real estate teams.
Product screens to be added
TrustClient
An application built for real estate clients and their agents, giving both sides one shared place to work together.
Product screens to be added
Tooldesk for Ghatan Group
Working tools built for Ghatan Group’s real estate team and published on its website.
Illustrative example
What a clearer view looks like.
A fictional commercial brokerage, one shared definition of “stalled,” and a pipeline that answers the Monday-morning question: where should we focus?
Illustrative data
| Property type | Active opportunities | Stalled 30+ days | Pipeline value (CAD) |
|---|---|---|---|
| Industrial | 14 | 3 | $18.4M |
| Multifamily | 6 | 1 | $14.8M |
| Office | 9 | 4 | $11.2M |
| Retail | 11 | 2 | $7.6M |
| Total | 40 | 10 | $52.0M |
Office is 9 of 40 opportunities but holds 4 of the 10 stalled deals. That is a 44% stall rate against 25% overall, and it is where this week’s attention should go.
Process
How we work.
- Discovery. We map where your information lives, who uses it, and which decisions it should support.
- Design. We agree on definitions, structure the data, and design the views your team will use each week.
- Build. We connect the sources and deliver the CRM, reporting, and campaigns in working stages, not one big reveal.
- Improve. We review what the numbers show with you and refine the system as your firm changes.
Company
Software built where real estate happens.
Multiunit started by asking how familiar tools could be rethought for the way real estate firms actually work. Since 2024 we have worked alongside Real Demand Global Marketers, our key partner, which shares tools, market data, and consultants with the brokerages it serves. That keeps our work grounded in how brokerages actually operate.
Insights
Recent writing.
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The metrics that matter for a commercial brokerage pipeline
Eight pipeline measures for a commercial brokerage, each defined precisely, with the formula, what counts, and the traps that make them misleading.
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Lease expiry visibility for landlords: building a renewal pipeline you can see a year ahead
Renewals are predictable, yet often handled late. Here is how landlords can turn lease dates into a renewal pipeline visible a year or more ahead.
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Measuring real estate advertising past the click: from inquiry to qualified opportunity
Clicks and form fills are easy to count and easy to misread. Here is how to follow advertising through to qualified opportunities, honestly.
What does your firm need to see more clearly?
Tell us where your information lives and what you wish it could tell you. A 30-minute call is enough to find out whether we can help.