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CRM and lead generation

A real estate CRM, fed by lead generation you can measure.

We build CRM systems around how real estate actually works, and run the campaigns that fill them, measured from first inquiry to qualified opportunity.

The problem

Most CRMs were not built for property.

General-purpose CRMs were designed to sell subscriptions, not to match a tenant’s requirements to a property or follow a mandate from first call to closing. Teams work around the system, and the pipeline report stops reflecting reality.

Advertising has the opposite problem. Campaigns report clicks and impressions, but rarely what happened to the inquiry afterwards.

The CRM

Structured around how real estate works.

Contacts

Clients, prospects, and referral sources, with their history in one place.

Organizations

Companies, landlords, and investors, linked to the people who represent them.

Properties

Listings and assets, with the details and status your team works from.

Requirements

What each client is looking for, recorded so it can be matched to the right property.

Opportunities

Every potential deal, at a stage your whole team defines the same way.

Next actions

A clear owner and a date for what happens next, so nothing goes quiet unnoticed.

Lead generation

Campaigns that end in the CRM, not a spreadsheet.

  1. Audience hypotheses. We define who the campaign is for and what they need, and treat each assumption as something to test.
  2. Inquiry capture. Every inquiry is recorded with its source, straight into the CRM.
  3. Qualification. Shared criteria decide which inquiries become opportunities, so the same lead is judged the same way every time.
  4. CRM outcomes. We report what campaigns produce: inquiries, qualified opportunities, and the deals that follow.

We report results as they are. We do not promise a return on advertising spend, because no honest firm can.

Partnership

Built with Real Demand.

Since 2024, Multiunit has worked alongside Real Demand Global Marketers, our key partner, which shares tools, market data, and consultants with the brokerages it serves. That partnership gives our lead generation work a foundation in day-to-day brokerage operations.

More about the partnership

Process

How a CRM engagement runs.

  1. Discovery. We map where your information lives, who uses it, and which decisions it should support.
  2. Design. We agree on definitions, structure the data, and design the views your team will use each week.
  3. Build. We connect the sources and deliver in working stages, so your team uses each part as it is ready.
  4. Improve. We review what the numbers show with you and refine the system as your firm changes.

What does your firm need to see more clearly?

Tell us where your information lives and what you wish it could tell you. A 30-minute call is enough to find out whether we can help.

Book a discovery call